Blue Ocean Identity Design

Blue Ocean Insurance UMA is an insurance provider, underwritten by Hollard. Their specialty is in short-term insurance solutions, giving customers the flexibility and control over their insurance needs as they arise.
The company offers a range of insurance products like car insurance, household insurance and commercial insurance. 

When Blue Ocean insurance launched, they approached us requesting an identity design and a corporate identity manual. A portion of the brief was to conceptulise and write a brand positioning line to accompany the logo design. The strategic direction behind the company name and logo design being to communicate calmness, clarity, and mobility. 

Responding to the brief, we produced a simple logo design, focusing on the use of a bold typeface to give the brand impact and presence. The logo icon design represents an abstract sunrise behind ocean waves, and the colours we selected for the brand are inspired by the colours of a sunrise over the ocean. In addition, we produced corporate stationery items including, business card design, email signature design and letterhead design.   

Client: Blue Ocean UMA
Year: 2021