Hilton College Wayfinder

Promotional Campaign

Hilton College is one of South Africa’s most prestigious schools, with a reputation for offering high-quality education and producing successful high school graduates. With the rise in popularity of hybrid learning, Hilton College developed Wayfinder, a learning programme open to all young learners globally.

For the first time the Hilton College gates opened for all genders, which challenged us with the duty of attracting female learners into the learning programme.

To generage interest and awareness about the programme, we developed a promotional campaign consisting of a series of social media post designs, story ad designs, and video ads to communicate the features of courses. The primary target was young people, meaning our main objective was to make learning fun, exciting and cool to appeal to the youth, while also making it attractive to parents and guardians as the final decision-makers.

We showcased the school through beautiful imagery, focusing on its serene location, pristine gardens and highlighted its close proximity to African wildlife as a way of attracting international audiences and to generate interest in experiencing South Africa within a secure environment.

The social media campaign was supported by emailers, which we designed and developed. The emailers and social media posts drove traffic to the Wayfinder website which we designed and developed specifically for the learning course.

Client: Hilton College South Africa
Website: hiltoncollege.com/wayfinder
Writer: Claudette Browne Storrar
Year: 2022/2023