Project Description

Redd’s Ultimix Event

Social Media Event Promotion

Brief: Develop a social media campaign to promote the RVL Ultimix event and establish Redd’s Vodka Lemon as the party authority in Botswana.

Delivered: Content calendar planning, campaign creative and concepts, online competition and ticket sales mechanics, graphic design, GIF animations and video production.

Client: ABinBev
Commissioning Agency: Black Powder Agency
Year: 2018
Link: https://www.facebook.com/REDDsAfrica/

Campaign Launch Video

To announce the headline act we created a launch video which was shared across social media networks.

Campaign Launch Video

To announce the headline act we created a launch video which was shared across social media networks.

We designed multiple social posts to promote the event and announce the lineup, and generated competition concepts for prize giveaways leading up to the event.

Our audience became the event promoters through a competition mechanic that encouraged them to update their profile pics with Redd’s branding.