Project Description

Alexander Forbes reputation management campaign

At the end of a difficult financial year, Alexander Forbes wanted to communicate the value of teaming up with expert financial advisers that could navigate the challenges that lay ahead in the new year. We did this through a series of simple, no-frills executions supported by strong messaging that spoke directly to customers concerns. Developing a minimalistic visual language that broke through the clutter of most media, to deliver a transparent message.

Agency: Joe Public Ignite
Client: Alexander Forbes
Year: 2016