Project Description

Old Mutual Foundation book

The Old Mutual Foundation empowers individuals and communities through skills development and job creation. Funds for the programme are acquired via sponsors and donors to the foundation. We wanted to highlight the value of contributions received from donors by illustrating exactly how contributions were spent. We curated real-life, heartfelt stories from beneficiaries of the fund and used their numbers to amplify the story. This information was design into a coffee table book and gifted to the donors.

Agency: Draftfcb
Client: Old Mutual
Year: 2010