Project Description

Unilever Shield campaign

When Unilever Shield partnered with the Chelsea football team we created a campaign which was targeted at aspiring young footballers as an invitation to enter to stand a chance to meet and train with the Chelsea team in the United Kingdom.

We created as series of promotional elements, including print, outdoor and TV. As part of the purchase entry mechanic we also conceptualised and created a reality TV series where players engaged in soccer matches to get them noticed.

The winner was flown to Chelsea and the media event was widely publicised and covered over social media and advetorials.

Agency: Joe Public Ignite
Client: Unilever Shield
Year: 2017