Project Description

Max Luggage Tags

How easily can HIV/Aids and other sexually transmitted diseases travel from one person to another? We switched the standard travel tags at Lanseria international airport for our specially designed tags.

Instead of displaying the destination, our tags displayed peoples names, supported by a message that encouraged travellers to practice safe sex over the holiday season.

This piece was nominated for a Loerie award in 2017.

Agency: Joe Public Ignite
Client: Max condoms
Year: 2017