Project Description

Clover Custards and Yoghurts launch

As part of a 360 campaign, we worked on the launch of Clover’s custard and yoghurt range via an in-store campaign. We populated supermarkets with branded elements such as category banners, wobblers, and shelf strips.

We used existing Clover product to drive attention to the custards of yoghurts through cross-branding and up-selling.  With the big idea being ‘The taste that takes you back’ we came up with an activation idea using the ‘old school’ ice cream truck which travelled across the county to sample the product while standing the chance to win prizes via the Clover website through a competition element that encouraged engagement with the sampling truck when it arrived in your area of the country.

Agency: Joe Public Ignite
Client: Clover
Year: 2015