Project Description

Dial Direct promotional campaign

To grow the Dial Direct market share, we conceptualised a campaign that was targeted directly at motorists’ pain points. We used automotive language to create visually appealing typographic executions for the campaign, highlighting all the benefits of insuring with Dial Direct. To encourage engagement, we partnered with TomTom and gave away free navigators to new clients when they signed up with the insurer.

The ads were adapted to TVC commercials, print, outdoor and radio.

Agency: Joe Public Ignite
Client: Dial Direct
Year: 2013