Project Description

Unilever Knorr Soups retail promotion

Unilever Knorr had made some improvements to their soup products in addition to updating their packaging. We created an in-store promotion to introduce consumers to the new flavour packed soups, focusing on the difference it makes to the appearance of food and visually expressing that the new soups taste better than before.

The promotion included in-store, magazine and newspaper print ads,
digital ads and radio.

Behind the scenes of the photoshoot

As the Art Director at the photoshoot, I worked with the food stylist and photographer to create the campaign visuals.
Shown here are some of the visuals of the shoot.

Agency: Joe Public Ignite
Client: Unilever Knorr
Year: 2016