Project Description

Slowmag promotional campaign

Slowmag is a slow realease magnesium supplement that boosts your energy levels and mental clarity. To promote the product we challenged consumers to follow up on their personal goals, in addition to that they had to and back it up with real proof.

Through a series of candid radio ads we invited our audience to participate in the challenge. The radio ads were flighted during drive time traffic hours, catching our audience at a time when they most needed an energy boost.

Radio ads


We asked the audience a set of casual questions about their personal goals through a series of text driven print ads . We also ran an in-store promotion inside pharmacies giving customers the chance to win prizes just for following through on their goals. The campaign was supported by outdoor advertising featuring real-life individuals who had publicly pledged to backup their commitments.

Agency: Joe Public Ignite
Client: Merk Pharmaceuticals
Year: 2017